Absolute Flowers & Home is the inspiration of Hayley Newstead, one of the UK’s most celebrated luxury florists. Our much-loved original jewel logo is a true labour of love, the fruit of Hayley and Debi’s steadfast obsession with all things Art Deco, gold and glittering. A geometric puzzle aspiring to sacred geometry, complex and eternal, it alludes to the search for The Absolute depicted in elemental alchemical colours of black, gold and white.
This really is our logo, despite abundant appearances on websites globally, Thanks to all our fans, those who told us how much they love it, those who simply copied it and those who claim they actually did it. (Debi is sure she did this as she remembers two blistering hot May Bank Holidays go by as she sat at her desk working on the very last details.) More about this project ➻