Kirstie Allsopp

Launched by the Russian mining giant Norilsk Nickel, Palladium Global Marketing (PGM) was set up to build

consumer demand for Palladium jewellery globally. We were thrilled to be chosen to create brand logos for Palladium

and its companion, PGM. The goal was to create desire for the rare precious metal which was mostly

seen as an inferior substitute for Platinum. Our signature deep dive into the Palladium story uncovered untold

wealth, from the discovery of asteroids to the Greek goddess of arts and crafts. We wove the concepts into a