Oro&Co is the London-based design studio of Creative Director Debi Ani. We are an expert team of world-class artisans and innovators who specialize in luxury brand design, providing a boutique and friendly hand-held service. Recognized for our outstanding craft, intuition, and insight, we create luxury brand identities, bespoke logos, custom websites, and design for print for discerning clients all over the globe. We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful.

We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, automotive, industry and global humanitarian aid, including Diana Ross, Belma Gaudio, David Downton, Mikimoto, Rose Villa Saigon and Kirstie Allsopp and Amma (Mata Amritanandamayi).


CEO Jani Guest set up Creators Inc. in November 2021 to support top talent in producing work across advertising, factual, TV, film and audio, whilst impacting positive change. Respected throughout the industry, Jani and her team manage a crème de la crème roster which includes Guy Richie, Cary Joji Fukunaga and now our own Creative Director’s husband, Henrique Goldman. Share the love.

Oro&Co’s job was to put Creators Inc. firmly on the map from the word go, with a unique brand identity — incorporating a peacock feather — and an uber-smart website to showcase the directors. The industry standard of minimal monochrome typography disappeared in an endless sea of rectangular video posts, so this was going to be interesting. (FYI, we love minimalism and have absolutely no problem with it on a lush Mount Street shopping bag.)

Our approach was to do things differently because differently felt right. We conceived a grand crest to crown Creators Inc. as market leaders. This will be animated in the opening credits of their film productions further down the line.

As usual, we began the discovery process with our signature deep dive that took us around the globe, into the cosmos and back to our peacock, who, it transpired, is a symbol of individuality, self-expression, mastery and intuition. Yay, Jani! Harnessing the authority and audacity of the great Hollywood film studios, we created a glorious emblem with cinemascope typography and not only one feather, but the entire bird. The hand-crafted anamorphic lettering works independently on the day to day and on the website navigation, offering much needed respite and contrast from our own endless sea of 170+ rectangular video posts.

The website was designed to be elegant, serene and classy with typography to add texture amongst to portray... Implemented in black and white to provide a cinematic experience, it dialled down the visual noise around the contrasting colour video clips.

Bespoke Branding

A brand design governs the way the brand works on all visual communications. It’s the foundation of all visual communications, comprising logo, fonts, colours, typography, imagery and tone of voice. In the creation of luxury brand design, each one of these individual elements is perfectly crafted and woven into a finely honed, truly unique treasure trove of assets. Getting it right from the start is worth its weight in gold, inspiring brand confidence both internally and externally, whilst ensuring that the brand message is clear and consistent from launch to eternity.

At Oro&Co, the luxury space is our everyday. Once the brand has found its voice, the story expands and unfolds naturally with every assignment, revealing an ocean of possibilities which further fortifies and distinguishes each brand’s individual narrative. This selected portfolio of work illustrates the development of this solid groundwork onto websites, brochures, product, marketing materials packaging and more. We conceived and sculpted each brand from the inside out, delivering enduring and functional graphics impeccably on message, alongside a pragmatic and seamless process for our clients.