Who doesn’t love trying on hats? Nerida Fraiman’s fabulous luxury millinery is worn by royalty and fashion icons the world over. Credited as the original creator of the fascinator in 1998, Nerida headwear evolves with current cultural trends as diverse as Royal Ascot and modest fashion. With a firm focus on innovation, wearability and enduring style, she constantly discovers new methods and materials in her London atelier. Back in the day, Oro&Co created her logo with a nod to her formative years in Paris and we’ve continued to work together ever since. We designed her website as an online lookbook alongside the printed version (produced every six months since forever).
Everything Nerida is about clarity, simplicity and ease of use. Products highlighted by copious white space are accompanied by straight to the point information, contrasting with photographic images grids for context and narrative. The website has quickly become a comprehensive oeuvre covering seven different collections, from couture to swim and sport with a shop in the pipeline. The brand is going from strength to strength and we’re thrilled to be part of the journey.
Hold on to your hats!