IN A FEW WORDS...

Oro&Co is the London-based design studio of Creative Director Debi Ani. We are an expert team of world-class artisans and innovators who specialize in luxury brand design, providing a boutique and friendly hand-held service. Recognized for our outstanding craft, intuition, and insight, we create luxury brand identities, bespoke logos, custom websites, and design for print for discerning clients all over the globe. We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful.

We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, automotive, industry and global humanitarian aid, including Diana Ross, Belma Gaudio, David Downton, Mikimoto, Rose Villa Saigon and Kirstie Allsopp and Amma (Mata Amritanandamayi).

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Woods’ SILVER FLEET

“Debi Ani is the undisputed reigning Queen of Fonts.”

Kate Woods, Creative Director, Woods’ Silver Fleet and Woods Quay

Unique Logos

Oro&Co has long been sought after for our excellence in logo creation. Established in London for over 20 years, we craft exquisite logos and brand identities for discerning clients all over the globe.

An effective bespoke logo is pivotal to creating an enduring luxury brand. Unrivalled in its ability to communicate, it encapsulates the brand values in a microcosm, unifying all touchpoints. An outstanding logo promotes brand engagement with immediacy and finesse, on everything from product to advertising, digital media, packaging and print. The still point from which the brand’s visual universe radiates, the logo is constant and sacrosanct forever, enabling content to evolve and brand recognition to stay.

Logo design is the most rigorous and demanding phase of the brand design process, where every aspect of the brand mark is meticulously considered. We begin with a blank page, an open mind and a deep dive into the world your logo will inhabit to discover treasures within — no surprise that our clients often refer to their logos as precious jewels. We evolve the work from stereotype to stunning by continually refining and distilling until the mark feels satisfying and complete. When an icon is accompanied by typography, that must also embody brand values.

The process is implicitly subjective, requiring the meticulous placement of letterforms, with striking variations according to their position in the brand name. The Chanel logotype, often cited as an illustration of beautiful sans serif typography, is almost exclusively successful due to the initial letter “C” leading the eye along the contrasting angular letterforms. Almost any other word in a similar style don’t do the trick.

At Oro&Co we investigate hundreds or thousands of fonts and hand draw letters to find the forms that feel eternal. Looking for clues and subtle pairings, we uncover the gold that is always inherent.

Oro&Co works with individuals and businesses in all market sectors who share our passion for design and our vision of creating something extraordinary. Led by Creative Director, Debi Ani, we are approachable and transparent. We work with startups, defining the attributes which inform the logo design and well-loved brands looking to re-evaluate their brand positioning through an evolution of their current logo. Our promise is that your project will always be accomplished with skill and dedication.