Oro&Co is the London-based design studio of Creative Director Debi Ani. We are an expert team of world-class artisans and innovators who specialize in luxury brand design, providing a boutique and friendly hand-held service. Recognized for our outstanding craft, intuition, and insight, we create luxury brand identities, bespoke logos, custom websites, and design for print for discerning clients all over the globe. We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful.

We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, automotive, industry and global humanitarian aid, including Diana Ross, Belma Gaudio, David Downton, Mikimoto, Rose Villa Saigon and Kirstie Allsopp and Amma (Mata Amritanandamayi).


We were commissioned to design the brand identity for a new luxury fashion brand, born and bred in the heart of the British Empire. They designed and manufactured premium products which combined the highest quality materials and craftsmanship with enduring classical design. We found a niche in the market to position H. Charles as the grandchild of the Bond Street elite — a prestigious brand with a youthful spirit and energy — charismatic, glamorous, privileged and elegant. We communicated the establishment heritage in a deluxe tiered CHC monogram based on the initials of its founder.

The crest was crowned by the mythological figure of a fiery, independent hippocampus, yet proud, unique and iconic. We found a recently released and beautifully balanced semi-serif font which straddled the old and new worlds, its generous bowls, crisp finials and perfect bow-shaped R set against unquestionably posh roman numerals. In signature Oro&Co style, the meticulous attention to detail resulted in a bespoke logo which worked beautifully in one single colour, ready to be used on everything from retail signage to the smallest foil block on the inside of a belt.