ROSE VILLA SAIGON

Private members’ club and boutique hotel, Rose Villa Saigon in HCMC, is a lush tableau in intense colour, a perfumed paradise within a walled garden. We literally constructed the logo piece by piece to capture the ambience, drawing on details in the architecture and interiors. We began with a solid foundation of the hexagon which we referenced from the tiling, establishing a structurally stable core where the six sides numerologically represent balance, union, harmony and dependability.

We reflected the roses in the imposing mosaic pool and the swathes of hand-dyed vintage net curtains with abundant pixelated botanical elements. The handcrafted Victorian typography alludes to the vast ironwork which spans the villas. The assembled piece created a traditional crest reimagined as a garden to entice the senses. We created all manner of derivatives to use throughout the compound from restaurants to bar, spa, gift shop and rooms. See more of this project

BESPOKE LOGO DESIGN