In the heart of London's diamond district, Hatton Garden, Treasure House Limited was an established business with a strong reputation in wholesale jewellery. They ran two different websites and several sub brands, each with a different brand name and jarring visuals. Perception of the business was stuck and their innovative expensive new lines were not taking off. The first step was to combine the offers, increase brand awareness and ensure consistency of message.
We unified and updated the brand under Treasure House Company which introduced a strong sense of collective identity and created a refined and polished brand. Thrilled with their logo, one week after the design presentation, they called to say that they had just noticed the international symbol for a diamond revealed in the logo. We’d worked on various versions of a THC monogram for three weeks and never once noticed it.