WOODS’ SILVER FLEET / WOODS QUAY

An iconic logo which pays homage to the highly respected Woods, Masters of the River Thames for five generations. Deco-inspired yet timeless, it references the era when Kate, Tom and William’s grandfather bought a decommissioned boat after the war and will take the family into an undoubtedly impressive future. The decorative waves have been developed into a distinctive repeat river pattern and used on everything from food wrappings to ice cream carts. Two significant, enduring seeds of Oro&Co were planted on this project.

Not only was Woods our first client, but this was also Debi’s first collaboration with Peter Horridge. The fact is that the logo you see here wasn’t our first concept. We’d designed a powerful illustrative anchor around which we’d draped a rope which formed a W. The concept was immediately jettisoned when the marine team put the W and the anchor together and called it something we hadn’t thought of. Thankfully we’ve never got our boots mucky since. See more of this project

BESPOKE LOGO DESIGN