Oro&Co is the London-based design studio of Creative Director Debi Ani. We are an expert team of world-class artisans and innovators who specialize in luxury brand design, providing a boutique and friendly hand-held service. Recognized for our outstanding craft, intuition, and insight, we create luxury brand identities, bespoke logos, custom websites, and design for print for discerning clients all over the globe. We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful.

We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, automotive, industry and global humanitarian aid, including Diana Ross, Belma Gaudio, David Downton, Mikimoto, Rose Villa Saigon and Kirstie Allsopp and Amma (Mata Amritanandamayi).


Caroline Groves, a Freeman with the Worshipful Company of Cordwainers, is unlike anyone else. Acknowledged within the industry as the “Duchesse of handmade shoes”, her footwear blurs the boundaries of fashion, art and fantasy.

Embracing historical detail, comfort and sensuality, Caroline’s footwear are museum-worthy designs with integrity sewn into the fibre of every pair. Hand-stitched and often constructed without glue, utilising historically accurate techniques, the shoes look like art and feel like heaven.

The mission was to take the brand from museum to Madison Avenue and from industry secret to household name. Women tend to lean towards the humble, so we did the job for her. We elevated the brand name to Caroline Groves Couture in long-overdue homage to her genius, presenting the brand as aspirational and collectable. Every detail of the brand design illustrated her tradition injected with rebel elements.

We crafted a monogram in opulent, concentric letterforms crowned with Caroline’s signature cockatiel feather. We deconstructed a classic serif letterform, eliminating details and elongating descenders then reassembled the anarchy with meticulous letter spacing and formal, centred layout — irreverent yet oh, so elegant. Handmade marble paper completed the core brand assets, alluding to the heritage of her craft.

We named her diffusion line simply “Heels”. Of a quality long available for men, the collection introduced desirable handcrafted shoes for women, filling a gap in the fine shoe market. This enables customers to dip their toes into the exclusive world of couture by choosing favourite materials and heel shapes. We created extra tall hand drawn letterforms as extensions to the main CGC type which kept consistency yet contrasted with the core Caroline Groves Couture branding.

Duchess of Handmade Shoes