Oro&Co is the London-based design studio of Creative Director Debi Ani. We are an expert team of world-class artisans and innovators who specialize in luxury brand design, providing a boutique and friendly hand-held service. Recognized for our outstanding craft, intuition, and insight, we create luxury brand identities, bespoke logos, custom websites, and design for print for discerning clients all over the globe. We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful.

We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, automotive, industry and global humanitarian aid, including Diana Ross, Belma Gaudio, David Downton, Mikimoto, Rose Villa Saigon and Kirstie Allsopp and Amma (Mata Amritanandamayi).


Maison SL is Susana Lorena’s super chic lingerie and swimwear shop on one of Notting Hill’s prettiest streets. The only independent store in the UK to stock La Perla, they are a cut above in many ways. For a start, Susana has a remarkable discerning eye and a lovely non-judgemental attitude, as well as two rather beautiful Bengal cats. Regardless of the carefully curated ambience and interiors of their retail space, most luxury multi-brand stores end up competing online on ecommerce platforms. Only a beautifully custom Shopify theme, with handcrafted HTML and CSS, would ensure Maison SL stood out from the crowd of cookie-cutter online stores.

The challenge here was to create a luxurious online shopping environment to carry a mélange of continually changing images in wildy contrasting styles and tones. Everything around the images needed to be robust. We added a tag line to clarify the offer and when we discovered the font’s name was “Elephant” we fell in love and used it big and bold everywhere. Julia Bostock’s poetic photography and an ice cream colour palette added warmth, femininity and difference.