Rose Villa Saigon is Vietnam’s first ever exclusive private members club and spa situated in D2, Ho Chi Minh City’s hippest area. As part of our 360 degree brand design for this sumptuous haven, we created a custom build for a private online membership microsite, a public holding page and the UI for their website. A retreat for uber-cool locals and influencers as well as savvy global travellers, Rose Villa completely blew us away. We lived and breathed the tropical air and brought it back to our London studio. Alongside the logo, we created bouquets of brand assets featuring a sensuous colour palette, an abundance of cartouche
frames for custom buttons, classy typography, tactile embossed wallpaper backgrounds. With Genevieve Lutkin’s gorgeous photography, we designed and built a tantalising animated holding page to create mystique at the start of the campaign, followed by a dual-language responsive founder member application microsite which displayed relevant content according to the user’s location. The website embodied the essence of this sanctuary, infused with Rose’s signature warmth and opulence. Thank you for everything, Rose. You are simply unforgettable.