A BIT ABOUT US...
Oro&Co is a highly experienced, curated team of world-class creatives led by founder and Creative Director, Debi Ani. Based in London, we work with global brands, luminaries, celebrities and discerning individuals who expect exceptional design and a superior, handheld service. We are informal, informed alchemists who transform narratives into captivating brands, print and websites and who are passionate about uncovering the magical inherent in every project. Simply, we elevate good design to gorgeous.
Oro&Co offer brand naming, brand DNA, bespoke logo design, luxury brand identity, art direction, luxury brochures, custom websites and ecommerce and have long standing relationships with market researchers, image makers and everyone else in a coveted little black book.
We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful. We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, automotive, industry and global humanitarian aid, including, Diana Ross, Belma Gaudio, David Downton, Mikimoto, Rose Villa Saigon and Kirstie Allsopp and Amma (Mata Amritanandamayi).
We understand that true luxury captures a moment of stillness where nothing needs to be added or taken away. Luxury isn’t necessarily about money, it’s about timeless, authentic beauty that transcends, delights and endures. The process of creating a luxury brand, a quality brochure or a premium website, reflects the genesis of the product itself. It’s a meticulous process of design thinking pushed to its limit, where every fraction of a millimetre or pixel is significant.
Oro&Co work across mediums, supporting traditional methods, embracing cutting-edge technologies and thriving on developing our skills to meet the fast-changing world we live in. Long sought after for our ability to communicate emotion in logo creation, brand design, typography and print, enhanced digital capabilities have enabled us to apply that same nuanced sophistication to truly luxurious custom website design.
Our studio is near Notting Hill, London and our approach is global. Everything Oro&Co produces bears Debi’s signature style and conforms to her exacting standards. Personally involved in every step of the process, Debi advises and inspires, guiding every project with sincerity and dedication, a commitment reflected by the loyalty and gratitude of our clients.
A note from Debi: The concept of collaboration first presented itself in an early 1990s talk by renowned curator and friend, Professor Andrew Renton, who predicted that the emerging design sector would require a range of skills beyond the capabilities of a single person. It seemed remote then, but the reality is that Oro&Co exists because of Peter, Tully, Lily, Dan, Sarah, Victoria and David’s infinite brilliance. For those who ask why the studio name is not my own, there’s your answer.
Debi Ani, Founder and Creative Director, is a born design thinker with an extraordinary eye for detail and her finger on the pulse of design nirvana. With over three decades experience in the UK, USA, Japan, India, Hong Kong, Brazil and Italy, her work transcends global boundaries, attracting an international clientele. Driven by a quest for beauty, authenticity and perfection, her tastes span purist monochrome minimalism, elaborate colour and pattern and everything in between.She has an uncommon ability to understand and interpret her clients’ unique needs and tastes and knows how to translate them into stunning, functional graphic materials. For the past 18 years she has volunteered her design skills to the global organisation of humanitarian leader, Amma and also teaches the IAM20 meditation technique.
A legend of our times, Peter Horridge's calligraphy, lettering and illustration is adored throughout the world. Sharing a passion for fastidious attention to detail, Peter’s partnership with Debi spans over 19 years and has produced exquisite logos and bespoke typography for countless projects. Peter's work identifies brands and institutions from The Royal Palaces to Agent Provocateur and is proud to say some of his best work has been in collaboration with Oro&Co.