Oro&Co is the London-based design studio of Creative Director Debi Ani. We are an expert team of world-class artisans and innovators who specialize in luxury brand design, providing a boutique and friendly hand-held service. Recognized for our outstanding craft, intuition, and insight, we create luxury brand identities, bespoke logos, custom websites, and design for print for discerning clients all over the globe. We strive for perfection with integrity and clarity, aspiring to a world where everything is considered and thoughtful.

We invest in our clients as our clients invest in us and are dependable partners on your unique journey from beginning to forever. We are privileged to have created identities and websites for high profile visionaries and tastemakers from the worlds of fashion, retail, architecture, automotive, industry and global humanitarian aid, including Diana Ross, Belma Gaudio, David Downton, Mikimoto, Rose Villa Saigon and Kirstie Allsopp and Amma (Mata Amritanandamayi).

“Luxury must be comfortable, otherwise it is not luxury.”

Coco Chanel


Debi Ani, the creative force behind Oro&Co, has spent decades observing the way people respond to shape, texture, colour and line and puts her knowledge, intuition and experience to work creating identities for some of the world’s most compelling brands. Her love of packaging stemmed from a childhood gift of hundreds of individually designed sugar packets from all over the globe. Decorating her teenage bedroom with Smarties tubes in countless languages, her enthusiasm and delight in the pleasure of beautiful packaging and what it says about the product contained inside still endures.


Debi and her team at Oro&Co have decades of experience in brand creation, surface design and luxury print, producing luxury packaging design for London brands that enable them to manifest their brand identity and values in three-dimensional space. We collaborate with hand-picked craftspeople, skilled in different phases of the process—from award-winning box makers to 3d designers—and together take your packaging project from concept to delivery seamlessly and expertly. With a team of trusted people who care about the work they produce, Oro&Co believe anything is possible. Whether you are a couture milliner in London or a baker to the stars, the responsibility of your packaging design is to tell your story, reflecting the time and care you have put into crafting your product. And when you choose Debi Ani and her team at Oro&Co to create a design for your luxury packaging, they will do just that.


As shopping has moved online, the joy of discovery has transferred from the sensory luxury retail environment to the home. Packaging has to work harder to recreate the personal experience and the elevated real life adventure in the physical world. A great package design is a persuasive tool which helps your customers engage with your luxury brand and as a consequence, informs their perception of themselves. For Oro&Co luxury packaging is so much more than just a box or a bag. It is a powerful brand ambassador that activates, and is activated by, the product inside.


With beauty in every sensory detail luxury packaging and its design is the conduit for your customer to instinctively connect to your vision of a life that transcends the everyday. Debi Ani is that rare individual capable of producing luxury packaging design that lives up to that responsibility. Her ability to do that is dependent on an instinctive understanding of luxury and how it works, as well as an equally comprehensive understanding of what makes your luxury product stand apart from the crowd. Insight which is not gained overnight.


Luxury packaging design is the physical extension of your brand, conveying all its essential qualities with inimitable style. Debi and her creative team at Oro&Co create luxury packaging designs that leave a lasting impression on the customer while enhancing both your brand identity and your brand image. Call us to discuss your unique project.